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What is the Metaverse?
What NFTs (Non Fungible Tokens) are and how brands are using this new technology?
How the new digital age is transforming the retail industry and especially more so that of the Fashion Industry?
How brands are using Augmented Reality (AR) to make customers' purchasing experience unforgettable?
Join us in one-of-a-kind immersive workshop on how digital is taking over the Fashion industry. Our seasoned experts will guide you through a journey from theory to practice, from the basics of the Metaverse and the digital world to applied models used by brands.
In the first part of the seminar, Damon Giannoccaro, Creative Director of Giannoccaro Design and Creative Agency and lecturer at Istitutomarangoni Shenzhen Fashion & Design Training Centre, in his speech "Digital Marketing - From Traditional Retail to the Digital world – "Metaverse" will guide you through an understanding of the basics of Digital applied to Fashion Industry and what are the latest technologies available in the market for brands.
Then, 廖怀南 Aaron Liao, Senior Vice President of D1M and Founder & CEO of Prismverse, will be sharing latest trend of digital innovations, including AR, VR, virtual idols, NFT, to provide inspirations to the audience, to provoke creative and critical thinking that leads to the future world and everchanging fashion industry.
*The offline venue in Shenzhen remains subject to cancelation, due to the recent COVID-19 situation.
If cancelled, the event will take place on Zoom only.
CANCELLATION AND REFUND
Please note, CICC reserves the right to apply the following policy for tickets' cancellation：
Cancellation within 48 hours from the event: 100% refund
Cancellation within 24 hours from the event: no refund
Agenda
5
00PM
-
5
10PM
5
10PM
-
5
50PM
5
50PM
-
6
30PM
To Infinity and Beyond —Digital Innovations and Case Studies
廖怀南 Aaron LiaoThe speaker will be sharing latest trend of digital innovations, including AR, VR, virtual idols, NFT, to provide inspirations to the audience, to provoke creative and critical thinking that leads to the future world and everchanging fashion industry.
6
30PM
-
6
45PM
Digital Marketing - From Traditional Retail to the Digital world – “Metaverse"
Speakers
Damon Giannoccaro
Creative Director of Giannoccaro Design and Creative AgencyDamon has successfully been the keynote speaker as well as the host at many international forums and seminars. Amongst many international and local awards received for design and creativity, Damon’s photography can be seen around the world as he is a premium listed photographer on GETTY IMAGES and EyEm. Having represented UNICEF a decade ago and now the United Nations (UNIDO), he endeavors to teach and expand on his many accomplishments. Damon is also a Senior Lecturer at the famous Internationally acclaimed “IstitutoMarangoni” in Shenzhen. Having just been appointed to the “Advisory Council to the European and American Chamber Of Commerce and is now laser-focused on building and expanding his Creative Agency based in China “GIANNOCCARO Design and Creative Agency Ltd” aim is to reach the global community by reaching out to all business sectors around the globe as he grows his agencies client base and reputation.
To Infinity and Beyond —Digital Innovations and Case Studies
The speaker will be sharing latest trend of digital innovations, including AR, VR, virtual idols, NFT, to provide inspirations to the audience, to provoke creative and critical thinking that leads to the future world and everchanging fashion industry.
Speakers
廖怀南 Aaron Liao
Senior Vice President of D1M and Founder & CEO of Prismverse at D1M GroupMr. Liao has abundant experience in investment and management of various industries, from media, production, animation, IP, art & museum, to China’s most innovative trend culture, digital solutions & technologies.
After returning from the United States, Mr Liao worked for Condé Nast Publications Inc and Phoenix Media Group.
He served as the assistant to the president of Condé Nast China, and was involved in the planning and execution of large-scale events including the launch of Vogue China.
During his years at Phoenix Media Group, he served as media director of Phoenix Culture Development. During his stay at Phoenix New Media, he led the production of China's first trend-themed interactive online drama “Yeah” and received highly favorable reviews in Southeast Asia. He produced “50 Years of Ballet in China”, the documentary broadcasted on Panoramic Eyeshot of Phoenix, and was highly praised by the industry. The program is now collected in the Archives of National Ballet of China.
In 2012, Mr Liao founded Ample Ideas Pictures, focusing on selective investment and production projects. Dedicated to the development of China’s original IP content and customized development of existing IP content from both domestic and overseas. In 2013, the company worked together with Edko Films and Sil-Metropole Organization to invest and produce the movie “Storm”, which elevated Hong Kong productions with the standard of Hollywood action movies.
In 2017, he was invited to join Alibaba Digital Media & Entertainment Group as general manager of YOUKU Kids Division and led multiple cooperation with leading animation companies from overseas.
In 2018, he was hired by China ACG Group as an expert of “China Animation Think Tank".
In 2021, he joined D1M Group as senior vice president and founded Prismverse, a brand management company dedicated to creating a trend culture ecology in China and delivering the messages from China’s young generations to the world. In the same year, he also started to provide consultancy to He Xiang Ning Art Museum, and was invited by Shenzhen Nanshan District to serve as the director of Nanshan Museum.
Speakers
廖怀南 Aaron Liao
Senior Vice President of D1M and Founder & CEO of Prismverse at D1M Group
More Information
Damon
Giannoccaro
Creative Director of Giannoccaro Design and Creative Agency
Damon has successfully been the keynote speaker as well as the host at many international forums and seminars. Amongst many international and local awards received for design and creativity, Damon’s photography can be seen around the world as he is a premium listed photographer on GETTY IMAGES and EyEm. Having represented UNICEF a decade ago and now the United Nations (UNIDO), he endeavors to teach and expand on his many accomplishments. Damon is also a Senior Lecturer at the famous Internationally acclaimed “IstitutoMarangoni” in Shenzhen. Having just been appointed to the “Advisory Council to the European and American Chamber Of Commerce and is now laser-focused on building and expanding his Creative Agency based in China “GIANNOCCARO Design and Creative Agency Ltd” aim is to reach the global community by reaching out to all business sectors around the globe as he grows his agencies client base and reputation.
Liao
廖怀南 Aaron
Senior Vice President of D1M and Founder & CEO of Prismverse at D1M Group
https://www.d1m.cn/Mr. Liao has abundant experience in investment and management of various industries, from media, production, animation, IP, art & museum, to China’s most innovative trend culture, digital solutions & technologies.
After returning from the United States, Mr Liao worked for Condé Nast Publications Inc and Phoenix Media Group.
He served as the assistant to the president of Condé Nast China, and was involved in the planning and execution of large-scale events including the launch of Vogue China.
During his years at Phoenix Media Group, he served as media director of Phoenix Culture Development. During his stay at Phoenix New Media, he led the production of China's first trend-themed interactive online drama “Yeah” and received highly favorable reviews in Southeast Asia. He produced “50 Years of Ballet in China”, the documentary broadcasted on Panoramic Eyeshot of Phoenix, and was highly praised by the industry. The program is now collected in the Archives of National Ballet of China.
In 2012, Mr Liao founded Ample Ideas Pictures, focusing on selective investment and production projects. Dedicated to the development of China’s original IP content and customized development of existing IP content from both domestic and overseas. In 2013, the company worked together with Edko Films and Sil-Metropole Organization to invest and produce the movie “Storm”, which elevated Hong Kong productions with the standard of Hollywood action movies.
In 2017, he was invited to join Alibaba Digital Media & Entertainment Group as general manager of YOUKU Kids Division and led multiple cooperation with leading animation companies from overseas.
In 2018, he was hired by China ACG Group as an expert of “China Animation Think Tank".
In 2021, he joined D1M Group as senior vice president and founded Prismverse, a brand management company dedicated to creating a trend culture ecology in China and delivering the messages from China’s young generations to the world. In the same year, he also started to provide consultancy to He Xiang Ning Art Museum, and was invited by Shenzhen Nanshan District to serve as the director of Nanshan Museum.
Sponsors and Partners
Organizer
China-Italy Chamber of Commerce
The China-Italy Chamber of Commerce (CICC) is the only business organisation recognised by both the Italian Government (Ministry of Economic Development, MiSE) and People’s Republic of China (Ministry of Civil Affairs, MoCA) that aims to boost the internationalisation of Italian business and to promote the “Made in Italy” in the PRC.
Established in 1991, CICC has now offices in Beijing, Chongqing, Chengdu, Guangzhou, Shenzhen, Shanghai and Suzhou.
Quality Council
a council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC member or non member companies and individuals, in retail and consumer goods.
https://www.cameraitacina.com/en/membership/working-group/shanghai-office/quality-council-qcOur Sponsors
Giannoccaro Design and Creative Agency
我们的故事
Our Story
我们应用超过30年精湛的国际专业知识，提供充满活力、独特的全方位创意代理服务，每天都在大胆地到达创意人没有探索过的地方：每一天我们都在磨练我们的专长。
We offer dynamic and unique full Creative Agency Services and over 30 years of superb “International Expertise” We live out our specialties each and every day as we boldly go where no creatives have gone before.
我们国际化的团队充满激情，且屡获殊荣，随时准备着打造下一个“客户的成功故事”，我们很自豪地说，我们在我们的案例上一直应用实践的方法。我们公司在技术方面投入了最好的资源，不断升级我们的资源，以满足我们不断发展的客户的需求。
Our passionate and award-winning international team is always ready to create the next “Client Success Story” and they do so proudly with their skilled hands-on approach. Our agency has invested in the very best in technology and we are constantly upgrading our resources to meet the demands of our evolving clientele.
简言之，在以下专业领域我们总能达到客户的期望：新产品开发、动画、家装和工装室内设计、市场营销、品牌、产品设计、社交媒体、社会审计和合规指导、通信、公共关系、文案编写、3D 设计、电子商务、平面设计、视频制作、数字媒体、广告、零售设计、3D 渲染、摄影、3D 建模、概念深化、网站设计和企业成长咨询，以满足每个客户的需求。那么你还在等待和犹豫什么呢？马上联系我们和携手我们庆祝未来的成功吧！
So, in a nutshell we always deliver above expectations in the following fields of expertise: New Product Development, Animation, Home and Corporate Interior Design, Marketing, Branding, Product Design, Social media, Social Audit & Compliance Mentoring, Communications, Public Relations, Copywriting, 3D design, E-commerce, Graphic Design, Video Production, Digital Media, Advertising, Retail Design, 3D Rendering, Photography, 3D Modelling, Concept Creation, Website Design and tailormade Growth Consulting packages to meet each clients individual needs. So why wait and hesitate, join us now and celebrate!
D1M Group
Founded in 2012, D1M is a leading digital retail partner to global brand owners.
Based in Shanghai, China, D1M provides a full suite of integrated digital retail services including go-to-market consulting, brand management, e-commerce IT setup, digital marketing total-solution, multi-platform e-store operation, omni-channel CRM integration, logistic planning, and warehouse operation.
With a proven track record serving over one hundred premium brands in the verticals of luxury, fashion, and beauty in the APAC and Greater China markets, D1M’s professional and international team endeavors to help brand owners to fulfill truly global digital retail footprints.