Inside Little Red Book: Opportunities for Italian Brands in China

The Italian Chamber of Commerce in China (CCIC) in collaboration with its Italian Quality & Lifestyle Council (IQLC), is pleased to invite you to attend the seminar at Little Red Book(Xiaohongshu), happening on Thursday, 14th May 2026, from 14:00, at Little Red Book Office in Shanghai.

Little Red Book representatives will present successful case studies by ltalian companies.

Why Participate?

The aim of the event is not only to introduce attendees to the Little Red Book ecosystem and corporate reality, but also to provide a comprehensive overview of the opportunities and challenges involved in using Little Red Book as a communication, branding, and marketing platform in China. Through the perspectives of Little Red Book representatives and senior executives from leading Italian companies, like Zambon, NUO Capital and others, the seminar will offer valuable insights into successful case studies and first-hand experiences, highlighting how brands can effectively approach audience engagement, content strategy, and market positioning within an increasingly competitive and fast-evolving environment. A particular focus will also be placed on how Little Red Book is supporting Italian brands in entering, developing, and strengthening their presence in the Chinese market.

A delegation from Confindustria Romagna will also attend the event, bringing together approximately 30 companies operating across sectors such as Industrial Automation & Manufacturing, Marketing & Communication, Information Technology & Telecommunications, Logistics & Transportation, and others. Their participation will provide a valuable opportunity to connect with businesses and entrepreneurial realities associated with the Confindustria network in Italy.

SPEAKERS

• Crystal Pang, Lead of Europe & North America, Global Business Solution, Little Red Book;
• Chenyi (Vanessa) Wang, Global Core Therapies Operations Manager, Zambon;
• Roberto Sergi, CEO Asia, NUO Capital.

EVENT DETAILS

Date: Thursday, May 14, 2026

Time: from 14:00 (China time) - Registration starts at 13:30

Language: English

Format: Offline

Venue: Little Red Book Office in Shanghai

Address: LuOne凯德晶萃广场办公楼, 黄浦区徐家汇路218号, 30楼 - LuOne CapitaLand Crystal Plaza Office Building

218 Xujiahui Road, Huangpu District, 30th floor

Ticket prices:

• CCIC Members: 180 RMB
• CCIC Non-Members: 280 RMB
• CCIC YP/AGIC: 120 RMB

Refund policy: refunds are possible only within 24 hours before the event.

For more info contact us at: sh.events@cameraitacina.com

Xiaohongshu is a lifestyle platform for young people, founded in Shanghai in 2013 by Mao Wenchao and Qu Fang. With the mission of "Inspire Lives to share and discover the wonders of the world", Xiaohongshu allows users to record their lives, share their lifestyles, and form interactions based on interests through short videos, graphics and texts. As of October 2019, the number of monthly active users of Xiaohongshu has exceeded 100 million, of which 70% are post-90s, and continue to grow rapidly.