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How a well-known and iconic Italian brand succeeds in the China F&B market? How to adapt to a volatile, young, and demanding consumer market and to digital sales channels while preserving Lavazza brand DNA?
Representatives of Lavazza Group involved since day one in the launch of the joint venture between Lavazza and YUM China and the subsequent opening of Lavazza stores throughout China will share their stories and best practices on intellectual property management and marketing strategies.
This event is the first event the CICC F&B Working Group's "Brand Watch"series and it is jointly organized with the IPWG.
