The China-Italy Chamber of Commerce (CICC) is glad to invite you to the workshop "Italian Brands Growing in China: The ISU Case Study" on Saturday, August 27th, 2022. This is the second event of our Food and Beverage Working Group's (F&BWG) Brand Watch series.
The event will be held at ISU Artisan Salumi in Jiaxing, where the participants will be given the chance to visit the company facilities and taste its quality products. A bus ride to Jiaxing and back will be provided.
Registration to the seminar is free of charge for CICC Members; Non-Members may also participate for a 200 RMB fee. The maximum number of participants to the offline seminar is 15 people.
ISU Artisan Salumi, crafted in China. Our parent company resides in Italy Alto Adige region; our production plant operates in Jiaxing city, Zhejiang province, and our brand is ISU – INDEPENDENT SALUMI UNION. The owning shareholder, the Senfter Holding company, has more than 160 years of heritage in making cured traditional Italian Salumi meats. The fifth-generation family member Helmuth Senfter moved to China in 1995 to locally produce contemporary Salumi. He has chosen China as his second homeland, building his new family, his venture, and his dream there. Top-class ingredients and avant-garde facilities are our pride. It is our purpose to be independent and pioneers of uncompromising quality. It is our mission to be artisans and innovators, slow and sustainable. We offer the full range of Italian and European Style Salumi in China, from the round, delicate taste of "COTTI" to the intense, persistent goodness of "CRUDI" because everyone deserves to choose its best every day.
Independent Salumi Union Andong Road 318, Economic & Technology Development Zone, Jiaxing City, Zhejiang
Members: Free of charge
Non-Members: 200 RMB
*Offline places limited to a maximum of 15 participants. Reservations on a first-come, first-served basis with priority to CICC Members.
Members: Free of Charge
Non-Members: 150 RMB
CEO of Good Italy Ltd and Coordinator of the Food and Beverage Working Group (F&BWG)
CEO of DYNAMIGS (Shanghai) Consulting CO.LTD and Vice Coordinator of the Food and Beverage Working Group (F&BWG)
Deputy Section Chief at manufacture investment promotion bureau of JXEDZ
Chairman at ISU INDEPENDENT SALUMI UNION