The China-Italy Chamber of Commerce (CICC) and its Italian Quality and Lifestyle Council (IQLC)are pleased to invite you to a talk over coffee with Gianluca Fiume, Head of Piaggio Asia-Pacific 2-Wheeler and China to be held on April 11th at ARMANI/CAFFÈ in Beijing.
The thematic afternoon discussion "Beyond Mobility: Vespa and the Italian Way of Life" will offer participants the opportunity to engage directly with Gianluca Fiume on the unique lifestyle and cultural influence of Vespa, one of Italy's most iconic brands, gaining firsthand experiences on the company vision and actions.
Together with Gianluca Fiume we will open the discussion on the perspectives and strategies for Italian brands in China and Asia with attention to the trends of digitalization and consumption.
Why participate?
The event will explore how Vespa has transcended its role as a means of transportation to become a symbol of freedom, style, and innovation. From its post-war origins to its current global presence, Vespa has shaped the Italian way of life and continues to inspire generations worldwide. Starting from the Vespa case study, Gianluca Fiume will share his insights on the impact of Italian design on global mobility trends, perspectives for Italian brands and new trends.
