This is a past event. Registration is closed. View other China-Italy Chamber of Commerce events.


In March 2021, the EU-China agreement protecting geographical indications entered into force. The agreement protects 96 iconic EU agri-food names against imitation and usurpation, bringing trade benefits and introducing consumers to guaranteed, authentic products from countries with rich culinary and cultural traditions. In the course of the next four years, the agreement will expand to cover an additional 350 GI names from both the EU and China.


The Chinese market is the third destination of EU agri-food products, and at the same time is the second destination of EU exports of GI products, accounting for 9% by value. Chinese consumers appreciate the safety, quality and authenticity of European agri-food. Yet, Chinese consumers' awareness of European GIs remains not as strong and wide as in other countries, requiring EU producers and exporters to adopt different and tailored approaches to communicate and promote the value of GI products in China.


Together with the China-Italy Chamber of Commerce in China (CICC), we are pleased to invite you to join the workshop "Communicating the value of European GI products to Chinese consumers". The workshop will:


  • Provide an overview of the EU-China agreement protecting geographical indications, including objectives and products covered
  • Provide insights on the Chinese consumers' awareness of EU GI products, highlighting the main opportunities and challenges for promotional and marketing activities
  • Share specific examples of promotional activities done in China by representatives of three categories of GI products: wine, spirits, and cheese.


The workshop will take place on Friday 21 January 2022, at 09:00 – 11:00 (Brussels time) / 16:00 – 18:00 (Beijing time), ONLINE*





The specific agenda is as follows:


16:00 – 16:10 Welcome remarks and EU SME Centre intro


16:10 – 16:30 Presentation: the EU-China Agreement Protecting Geographical Indications

Damien Plan, Counsellor for Agriculture, EU Delegation in China


16:30 – 17:00 Presentation: overview of Chinese consumers' awareness of European GIs, and opportunities and challenges for promotional activities

Pablo Recio Gracia, Managing Director, EIBENS Consulting


17:00 – 17:45 Case studies from three GI products:

· Wine (Gianpaolo Bruno, Italian Trade Agency)

· Spirits (Conor O'Sullivan, Ireland Bord Bia)

· Cheese (Alexander Macdonald, Business Development, London Food Ltd Shanghai)


17:45 – 18:00 Discussion and Q&A



*The link will be shared on 1 day before the event

Agenda

Speakers

  • Gianpaolo Bruno (Director of ITA Beijing Office and Coordinator of ITA offices in China and Mongolia)

    Gianpaolo Bruno

    Director of ITA Beijing Office and Coordinator of ITA offices in China and Mongolia

    More Information

  • Alexander Macdonald (Business Development at London Food Ltd Shanghai)

    Alexander Macdonald

    Business Development at London Food Ltd Shanghai

    More Information

  • Conor O’Sullivan (China Manager at Bord Bia—Irish Food Board)

    Conor O’Sullivan

    China Manager at Bord Bia—Irish Food Board

    More Information

  • Damien Plan (Counsellor for Agriculture at EU Delegation to China)

    Damien Plan

    Counsellor for Agriculture at EU Delegation to China

    More Information

  • Pablo Recio Gracia (Managing director of Eibens)

    Pablo Recio Gracia

    Managing director of Eibens

    More Information

Sponsors and Partners

Organizer