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The China-Italy Chamber of Commerce (CICC) cordially invites you to participate in the discovery journey that will include a visit to the LEGO® manufacturing plant in Jiaxing on 20 June 2025.
The event, organized by the China-Italy Chamber of Commerce (CICC) in cooperation with the Representative of Jiaxing Municipal Government in Shanghai, JXEDZ and AsecorpChina, with the theme "Automation, meticulous engineering, and playful creativity in Jiaxing". Join us on a visit to explore the local manufacturing plant of the legendary Danish brand, gain valuable industry insights, and embark on an inspiring journey filled with innovation and collaboration!
About JXEDZ and LEGO® Jiaxing Manufacturing Plant
Jiaxing Economic and Technological Development Zone (JXEDZ), established in 1992 and upgraded to a national-level zone in 2010, is a key hub for Jiaxing's advanced manufacturing and modern services. Spanning 110 sq km, it hosts 770 foreign-invested enterprises, including LEGO®'s manufacturing plant and fortune 500 like ZF, Walmart, and Panasonic.
Lego Toy Manufacturing (Jiaxing) Co., Ltd. was established in JXEDZ in 2013 with a total investment of about 1 billion US dollars. It was fully operational in 2015, supplying high-quality Lego products to the Asia-Pacific region.
Focused on auto parts, equipment manufacturing, new energy, food, and semiconductors, JXEDZ aims to expand into AI and biomanufacturing. With a "North Improvement, West Optimization, South Innovation" strategy, it targets urban enhancement, industrial growth, and innovation, striving to become a top-tier development platform.
About Asecorp China
Asecorp China is a best-spoke strategy consulting brand, present in China since 2006. Anticipating trends, and with a profound knowledge of Chinese culture, their consultants act as client's team members and develop with them the most effective strategy to navigate the complexity of the Chinese and Global Business Landscapes. With offices in Shanghai and Jiaxing (Zhejiang), their services cover three main areas of business: Market Access Strategy - Accounting and Taxation Consulting - Human Resources Search & Development. A well-established network of partners completes their portfolio of services and enables them to design tailor-made solutions according to each specific need.
Event Details
Date: Friday, June 20th, 2025
Time: From 9:30 am to 15:30 pm
Venue: LEGO® Manufacturing (Jiaxing) Co., Ltd
Address: No. 2283, Tongxiang Avenue, Jiaxing City, Zhejiang Province
Tickets：Members are 200 RMB，Non-members 300 RMB
Event Language: Chinese & English
Seats for the LEGO® Company visit are limited to 20 guests (preferred for the Manufacturing Company) and must be confirmed by the Representative of Jiaxing Municipal Government in Shanghai.
AsecorpChina will offer one free consultation on questions about Jiaxing-related topics for those who register for this event. Offer valid until September 2025.
For more information, please contact sh.projects@cameraitacina.com