Global travel retail marketing

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Save the dateOctober 24, 20245:00 PM - 7:00 PM GMT+8 Add to Calendar

Venue Location

Alipay S space

Pudong New District,
No.447 North Nanquan Road
上海市浦东新区南泉北路447号支付宝大楼S空间
Shanghai, China

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Organizer

Organizer: China-Italy Chamber of Commerce, Italian Quality Lifestyle Council Working Group, Alipay+, Branding Records (Shanghai) Co., Limited

Contact Person: CICC Shanghai Office

Email: sh.events@cameraitacina.com

Event Details

The China-Italy Chamber of Commerce (CICC) together with its IQLC Working Group and with the cooperation of Alipay+ and Branding Records, are pleased to invite you to our next seminar event. The event will take place on 24 October at Alipay+ Office in Shanghai.

The event aims to highlight the vast possibilities and diverse tools within the Alipay ecosystem for travel marketing, specifically focusing on travel retail for Chinese tourists. We will explore the significant growth of Chinese tourism and how brands can effectively engage with this dynamic market.

During the event, we will explore the power tools such as precision targeting, Omni-channel campaigns, digital payment and Data management that Alipay + offers for luxury and retail brands, as well as attractions, thanks to partners who have a deep understanding of the platform and can provide consultancy to interested brands.

EVENT DETAILS:

Date: October 24, 2024

Time: 5:00 pm – 7:00 pm (Beijing Time)

Format: Hybrid (Online & Offline)

Venue for Offline participants: Alipay Office in Shanghai

Address: Alipay S space, Pudong New District, No.447 North Nanquan Road上海市浦东新区南泉北路447号支付宝大楼S空间

Target: Both CICC members and Non-Members

The event is mainly open to Retail, Luxury and Cosmetics brands. The number of seats is limited.

TICKETS

CICC Members: RMB 180

CICC Non-Members: RMB 230

Online Tickets: Free

AGENDA

5:00pm - 5:30pm Registration and brief internal Alipay company tour

5:30pm - 6:30pm Seminar talk

Introduction:IQLC Working Group presentation - Carlotta Godio, GM of FLATMIND Video Productions and Vice-Coordinator of IQLC Working Group

Speaker 1:Chinese tourism and travel retail: insights and opportunities for the brands - Benedetta Farina, Associate Account Director & BD at Branding Records (Shanghai) Co., Limited

Speaker 2:Asian Travel Retail in Europe: a unique perspective and business opportunity for brands - Luigi Liu, Head of Southern Europe at Alipay+

Speaker 3:Brandhub solution and showcase in travel retail - Nori Fu, Brand Operation Director at Ant Group IBG

6:30pm - 7:00 Q&A

For more information you can write an email to sh.events@cameraitacina.com

Agenda

5:00 PM - 5:30 PM
Registration and brief internal Alipay company tour
Registration and brief internal Alipay company tour
5:30 PM - 6:30 PM
Seminar talk
Seminar talk
6:30 PM - 7:00 PM
Q&A Session
Q&A Session

Speakers

Carlotta Godio

Co-Founder of FLATMIND PRODUCTIONS (SHANGHAI) CO., LTD.

Carlotta Godio

Co-Founder of FLATMIND PRODUCTIONS (SHANGHAI) CO., LTD.

https://www.flatmind.com/

With an educational background in Chinese Culture, Carlotta is enabled to embrace her almost 20 years of living and working life in China with total passion.
Carlotta is the co-founder of FLATMIND Productions: a video agency with more than 15 years of experience in Chinese and Western markets, FLATMIND is passionate about telling unique stories through corporate and promotional videos to be used as marketing and communication tools.

Creating FLATMIND Chinese branch from scratch, building and managing her team and taking care of the business development, shaped her into becoming an expert in campaign/visual project & production, and a well-known creative mind with insightful planning and execution skills.
FLATMIND is nowadays a distinguished and reliable high-end agency working for some of the most prestigious brands belonging to a very diverse range of industries, spamming from fashion and lifestyle to industrial sectors like mechanical, automotive, chemical, pharmaceutical…
Naming a few of them: Prada, Pomellato, Golden Goose, Alcantara, Cisco, Bayer, Covestro, Solvay, Chiesi, Icona, Modula, Swire, Campari Group and many others.

Benedetta Farina

Associate Account Director & BD of Branding Records (Shanghai) Co., Limited

Benedetta Farina

Associate Account Director & BD of Branding Records (Shanghai) Co., Limited

Benedetta brings a wealth of experience in Chinese digital and travel marketing to our creative and marketing agency. Over the years, she has collaborated with numerous prestigious clients in the luxury industry, including Montblanc, Cartier, Valentino, Cassina, Mcarthurglen group, as well as esteemed cultural and educational institutions such as museums and universities.
With her deep understanding of retail dynamics and a focus on "drive to store" activities, Benedetta has successfully assisted several European brands in attracting Chinese customers and tourists to their boutiques and shops. Notably, she spearheaded the first project of Augmented Reality on the Alipay platform in Europe, involving over 10 luxury brands in Italy for the Chinese New Year celebration in 2020.
Benedetta is known for her passion, sociability, and exceptional team-building skills. She
possesses a keen sensitivity to the diverse needs of clients across various industries. With a strong commitment to service development, cultivating customer relationships, and forging strategic partnerships, Benedetta is poised to drive the growth of Branding Records in Shanghai.
Graduating in Oriental Languages and Civilization from the University "La Sapienza" in Rome, following her studies at the Beijing Language and Culture University. Her academic background enriches her understanding of the Chinese market and enhances her ability to connect with clients on a deeper level.

Luigi Liu

Head of Southern Europe at Alipay+, Ant International

Luigi Liu

Head of Southern Europe at Alipay+, Ant International

Luigi J. Liu is Head of Southern Europe at Alipay+, with a focus on supporting global partners and merchants to reach mobile users in the Alipay+ ecosystem. Within his six-year tenure, he has supported marketing and partnership functions, developing the businesses’ growth in Europe.
Luigi’s focus is on both major online merchants (such as e-commerce platforms, OTAs, food delivery, gaming and SaaS) and the offline travel retail world (including department stores, duty free, luxury brands, and retail chains).
Before joining the business in 2018, Luigi worked for more than 4 years in China as a manager for multinational companies in marketing and luxury fashion retail. With a degree in Marketing and a Master's in Business Administration from ALTIS-Università Cattolica del Sacro Cuore in Milan, Luigi has many years of experience in the FinTech industry supporting the development of multinational global businesses.

Nori Fu

Brand Operation Director of Ant Group IBG

Sponsors and Partners

Tickets

OFFLINE - CICC Member

RMB 180

OFFLINE - CICC Non-Member

RMB 230

ONLINE Ticket

Complimentary

The importance of investing in Travel Retail

Registration and brief internal Alipay company tour

Registration and brief internal Alipay company tour

Seminar talk

Seminar talk

Q&A Session

Q&A Session

Carlotta Godio

Co-Founder of FLATMIND PRODUCTIONS (SHANGHAI) CO., LTD.

Benedetta Farina

Associate Account Director & BD of Branding Records (Shanghai) Co., Limited

Luigi Liu

Head of Southern Europe at Alipay+, Ant International

Nori Fu

Brand Operation Director of Ant Group IBG

Organizer

OFFLINE - CICC Member

OFFLINE - CICC Non-Member

ONLINE Ticket