Hantang Academy for CICC Training: A Glimpse of Italy

Dear Members and Friends,

The China-Italy Chamber of Commerce (CICC) is pleased to announce a new special collaboration with Hantang Academy – a Division of Hantang Culture offering customized training programs and experiential workshops for those employees working in Italian companies, luxury industry and interested in art & design and brand culture.

The collaboration aims to convey at a special price the Italian Excellence Training Program to the Chinese employees of several CICC members companies and friends.

We are happy to invite you to take part in the first module of the Italian Excellence Program series, entitled A Glimpse of Italy, which will be held on the morning of 15 March and 22 March at the CICC office in Shanghai.

A Glimpse of Italy is the first module of a full program, that includes Italian general culture, lifestyle, art, design, fashion, presenting a centralized and story-telling concept of Italian excellence, with multiples practical take-aways to be used in daily work.

Through this program, we aim to motivate the employees of Italian companies or interested in Italy to:

· share the brands' narratives with their own interpretation of 'MADE IN ITALY'

· build up true connections between Italian brands and the Chinese clientele

· be the messengers of two cultures and the art of living

The module A Glimpse of Italy is divided into two morning sessions, including lectures, group activities, videos, engagements and more.

Delivered by a Chinese Lecturer that, together with a solid knowledge, offer first-hand vivid experiences from a cross-cultural background, bringing Italy closer to the participants.

Event Details:

Dates:

Day 1: March 15th, 2024, Shanghai, from 9:00 am to 12:00 noon

Day 2: March 22nd, 2024, Shanghai, from 9:00 am to 12:30 pm

Venue:

ADDRESS 上海市, 静安区, 威海路777, 2楼, 202 室

N. 777 Weihai road, 2nd Floor, R202 Jing'An District Shanghai

Price:

- CICC Member price: 1500 rmb/person*

- Non Member price: 1600 rmb/person*

*The price is for both days of 15 and 22 March.

Language: Chinese

Remarks: Off-line only; Handouts are provided onsite; Diploma is awarded only on completion of the full Module.

Agenda:

Day 1, March 15th, 2024

08:45 – 09:00 Registration

09:00 – 09:45 Introduction to Italy: Land of Beauty, diversity, lifestyle and industrial districts.

09:45 – 10:30 Brief Introduction of Italian history: Main milestones and insights about Italian civilization

10:30 – 10:40 Break

10:40 – 11:40 Brief Introduction of Italian Art: main art movements, artists and insights; literature, music and cinema as art expression.

11:40 – 12:00 Group work session 1

Day 2, March 22nd, 2024

08:45 – 09:00 Registration

09:00 – 10:30 Travel in Italy and Unesco World Heritage and cultural insights of selected cities

10:30 – 10:40 Break

10:40 – 11:00 Group work session 2

11:00 – 12:30 Italian Luxury Business: Main industry figures, craftsmanship, luxury embracing the past heritage.

If you show interest to attend, you can scan below QR code to register or send an email to sh.events@cameraitacina.com for more details.

About Hantang Academy

Hantang Academy is the Division of Hantang Culture offering customized training programs and experiential workshops for those working in Italian companies, luxury industry and interested in art & design and brand culture.

Endorsed by the General Consulate of Italy in Shanghai, in 2021 the Academy launched its first complete Training Program about Italian Excellence, addressed to professionals working in Italian companies in China, from the executive, fore-front sales team, marketing team to management team.

The Italian Excellence Program coursesbring to the participants an introduction of Italy about culture, lifestyle, art, design, fashion, presenting a centralized and story-telling concept of Italian excellence, with multiples practical take-aways to be used in daily work.

Since its foundation, Chinese professionals, dealers, brands VIP clients and guest journalists from sectors as Automotive, Design, Fashion, F&B, Pharma or Retail, have enjoyed Hantang Academy programs, conferences or tailored-made courses.

In 2023, Hantang Culture become International Honorary Member of Altagamma Foundation after long years of cooperation with the Foundation and with many of the outstanding Made in Italy brands. Likewise, Hantang Culture group was awarded with the Golden Panda of Friendship 2023 by the China-Italy Chamber of Commerce.

Italian Excellence Program

Designed exclusively as a four-day course for the staff of Italian enterprises operating in China, The Trilogy of Italian Excellence covers the Humanities, Fine Art, and Modern and Contemporary Italian Design for the participants to gain a full understanding of this Apennine nation's historical geography, architectural aesthetics, craftsmanship and creativities, lifestyle and luxury industry.

The Italian Excellence Program is fully flexible to adapt to each company needs. Selection of one module or several; delivery of the training at the company premises, other chosen venue or the China-Italy Chamber of Commerce Headquarters; content customization (company history, region where the HQ is located, industrial districts and more); all with the scope to engage the interest and deliver cultural knowledge to improve the business performance and strong sense of belonging among the professional working for the Italian companies.

One Program:

A GLIMPSE OF ITALY

The course provides a first impression of "il Bel Paese", and a brief introduction to Italian history, humanities, art and aesthetics, as well as luxury industry

This overview prepares the participants for a sound starting point in Italy panorama of culture, art and design

初探亚平宁，全貌介绍意大利历史人文、艺术美学奢侈品行业的精粹式课程

全景式了解意大利概览，成竹于胸

01/ Introduction to Italy

02/ A Walk Through the History of Italy and Italian Art

03/ Travelling to the Bel Paese: Italy

04/ Italian Luxury Industry

05/ Conclusions & Survey

AESTHETICS & CREATIVITY OF ITALY – one course devoted to Fine Arts and one course to Italian Design

In an in-depth and contemporary approach, this course offers substantial content in Italian art and aesthetics, and history of design

The course equips the participants with plenty of topics and insights

深入浅出、生动有趣、富有当代视角的意大利艺术与美学、意大利设计史，构筑意大利设计知识体系丰富谈资，深度洞察

ITALIAN ART课程内容PROGRAM

01/ 一分钟了解三万年艺术史Brief Introduction of 30,000 Years of Art History in One Minute

02/美的精神:比例的艺术The Spirit of the Beauty: the Art of Proportions

03/从古罗马到当代

From Ancient Rome to Contemporary Art古罗马艺术Ancient Rome

中世纪Middle Ages

文艺复兴Renaissance

巴洛克Baroque

洛可可Rococo

现代艺术Modern Art

当代艺术Contemporary Art

意大利设计Italian Design课程内容PROGRAM

意大利设计的诞生(1860-1939) The Birth of Italian Design

意大利设计风靡全球(1940-1965) Italian Design Come on Stage

消费主义与反主流文化(1964-1975)Consumerism & Counter-Culture

完美风暴:意式设计风靡全球(1976-1985)The Perfect Storm

A WALK THROUGH ITALIAN FASHION

An all-in-one manual of Italian fashion industry, including history, style evolution, masters and iconic products, key industry events and craftsmanship

A quick path to be an insider of Italian fashion

An all-in-one manual of Italian fashion industry, including history, style evolution, masters and iconic products, key industry events and craftsmanship. A quick path to be an insider of Italian fashion.

01/ What is Italian Fashion? A Brief Introduction

02/ Origins of Italian Fashion

03/ The Birth of Modern Italian Fashion

04/ Italian Fashion Goes Global

05/ New Waves and Possibilities