Hantang Academy Training for CICC Shanghai

The China-Italy Chamber of Commerce (CICC) is pleased to announce again this year its special collaboration with Hantang Academy – a Division of Hantang Culture offering customized training programs and experiential workshops for those Chinese employees working in Italian companies, luxury industry and interested in art & design and brand culture.

The collaboration aims to convey at a special price the Italian Excellence Training Program to the Chinese employees of several CICC members companies and friends.

We are happy to invite you to take part in this module of the Italian Excellence Program entitled A Glimpse of Italy, which will be held on the morning of 7 March and 14 March at the CICC office in Shanghai.

A Glimpse of Italy is a program that includes Italian general culture, lifestyle, art, design, fashion, presenting a centralized and story-telling concept of Italian excellence, with multiples practical take-aways to be used in daily work. A Glimpse of Italy is divided into two morning sessions, including lectures, group activities, videos, engagements and more and it will be delivered by a Chinese Lecturer that, together with a solid knowledge, offer first-hand vivid experiences from a cross-cultural background, bringing Italy closer to the participants.

The module A Glimpse of Italy is divided into two morning sessions, including lectures, group activities, videos, engagements and more.

Through this program, we aim to motivate the employees of Italian companies or interested in Italy to:

• Share the brands' narratives with their own interpretation of 'MADE IN ITALY'
• Build up true connections between Italian brands and the Chinese clientele
• Be the messengers of two cultures and the art of living

EVENT DETAILS

Dates:

Day 1: March 7th, 2025, from 9:00 am to 12:00 pm

Day 2: March 14th, 2025, from 9:00 am to 12:30 pm

Venue:

CICC Shanghai Office: N. 777 Weihai road, 2nd Floor, R202 Jing'An District Shanghai - 上海市, 静安区, 威海路777, 2楼, 202 室

Language: Chinese

Remarks: Off-line only; Handouts are provided onsite; Diploma is awarded only on completion of the full Module.

AGENDA

Day 1, March 7th, 2025

• 08:45 – 09:00 Registration
• 09:00 – 09:45 Introduction to Italy: Land of Beauty, diversity, lifestyle and industrial districts.
• 09:45 – 10:30 Brief Introduction of Italian history: Main milestones and insights about Italian civilization
• 10:30 – 10:40 Break
• 10:40 – 11:40 Brief Introduction of Italian Art: main art movements, artists and insights; literature, music and cinema as art expression.
• 11:40 – 12:00 Group work session 1

Day 2, March 14th, 2025

• 08:45 – 09:00 Registration
• 09:00 – 10:30 Travel in Italy and Unesco World Heritage and cultural insights of selected cities
• 10:30 – 10:40 Break
• 10:40 – 11:00 Group work session 2
• 11:00 – 12:30 Italian Luxury Business: Main industry figures, craftsmanship, luxury embracing the past heritage.

Representatives of the brands of following industries joined the training last year: Banking, Luxury Craftmanship, Furniture, F&B, Italian Institution, Interior Design, Jewelry, Media and Yachts.

TICKETS

CICC Members: 1500 RMB

CICC Non-Members: 1600 RMB

2 Members Package: 2800 RMB

2 Non-members Package: 3000 RMB

The ticket fees include the entire module, covering both days.

CANCELLATION POLICY

We remind you that refunds will be possible ONLY if requested 24h before the event. Thank you for your kind understanding

ABOUT HANTANG ACADEMY

Hantang Academy is the Division of Hantang Culture offering customized training programs and experiential workshops for those working in Italian companies, luxury industry and interested in art & design and brand culture.

Endorsed by the General Consulate of Italy in Shanghai, in 2021 the Academy launched its first complete Training Program about Italian Excellence, addressed to professionals working in Italian companies in China, from the executive, fore-front sales team, marketing team to management team.

The Italian Excellence Program courses bring to the participants an introduction of Italy about culture, lifestyle, art, design, fashion, presenting a centralized and story-telling concept of Italian excellence, with multiples practical take-aways to be used in daily work.

Since its foundation, Chinese professionals, dealers, brands VIP clients and guest journalists from sectors as Automotive, Design, Fashion, F&B, Pharma or Retail, have enjoyed Hantang Academy programs, conferences or tailored-made courses.

In 2023, Hantang Culture become International Honorary Member of Altagamma Foundation after long years of cooperation with the Foundation and with many of the outstanding Made in Italy brands. Likewise, Hantang Culture group was awarded with the Golden Panda of Friendship 2023 by the China-Italy Chamber of Commerce.

Organized by Hantang Culture, with the support of the Consulate General of Italy in Shanghai and Italian Culture Institute, the cultural exhibition "Beauty Changes: 100 years of Italian Fashion and Costume", took place from November 17, 2023, to February 29, 2024, in Bund 33.

On June 16, 2024, the founder and president of Hantang Culture, Ms. Jessica Yu, was bestowed with the Officer of the Order of the Star of Italy by H.E. Massimo Ambrosetti, Ambassador of Italy to the People's Republic of China, "for her outstanding and constant commitment to Sino-Italian friendship".