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The China-Italy Chamber of Commerce (CICC) in partnership with the Italian Chamber of Commerce in Hong Kong and Macao (ICC HK), and in collaboration with ICC HK RETAIL & LUXURY COMMITTEE, CICC QUALITY COUNCIL and LUISS Guido Carli University, is pleased to invite you to the webinar "Main trends affecting the evolving Chinese Customers: opportunities and challenges for Made-in-Italy Brands" on Tuesday, November 29th.

We will be discussing about the key consumer trends in China today, with an emphasis on Made-in-Italy brands present in China and the pertinent variables affecting Chinese consumer attitudes and actions, as well as how they changed in response to the Covid-19 outbreak.

The event will also discuss the effects of the digital sector in China given that social media has a huge impact on the market and that China has the largest e-commerce industry in the world. China is actively taking part in international cooperation on the digital economy, working together with other nations to promote the growth of the digital economy, nurturing new impulses, and creating new opportunities for global economic expansion. The challenge is find the ideal balance between using Chinese social media platforms and Italian and Made in Italy brands' capacity to respond to these quick market developments in China.

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