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The China-Italy Chamber of Commerce (CICC), together with its Quality Council (QC), is pleased to invite you to the second session of the new seminar series "Corporate Communication Content" to be held on Tuesday, December 13th both online and offline in Shanghai.
The series is aimed at companies of industrial sectors wishing to gain a deeper understanding of the best marketing practices to promote their business in China. Each session will feature a single speaker sharing their experience and providing valuable insights on a significant marketing tool; our experts will delve into the topics of marketing strategy, creative content creation and social media management, to name a few.
For the second event of the series we will have as special guest Alberto Sanseverino, Head of Creative Publicis Luxe, and as moderator Andrea Fenn, CEO Adiacent China. The discussion will focus on the importance and strategic power of brand experience in the China market.
EVENT DETAILS
Date: December 13th 2022
Time: Lecture 6:30 - 8:00 pm (Beijing Time)
Networking 8:00 - 9:00 pm
Method:
Online via Zoom
Offline at FLATMIND Productions (Yuyao Road No. 420, Bldg. 1, Room 201, 200040 Shanghai / 余姚路420号1号楼201室)
Language: English
Event fee:
Offline: CICC Members: 120 RMB / Non-Members: 180 RMB
Online: Free of charge
PROGRAM OF THE COURSE
• Session #1
December 1st 2022
"How to build a communication strategy for an OEM product" by Flavia Cusaro, Studio Volpi
• Session #2
December 14th 2022
"The world of events" by Alberto Sanseverino, Publicis Luxe Events
• Session #3
"Corporate creative video content" by Carlotta Godio, FLATMIND Video Productions
• Session #4
"Art as a marketing tool"by Davide Quadrio, Arthub
• Session #5
"The usage of social media in China"
