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The workshop is aimed at providing insights on the use of Live Streaming channels to sell products and services in China. The event is addressed to the EU SMEs that want to approach or grow in the Chinese market.


4:30 - 4:40 Welcome remarks- EU SME Centre and CICC

4:40 - 5:00 "Overview on Live Streaming Sales", Ambra Schilliro', Co - Founder and PR and Marketing Director, Social Cloud

5:00 - 5:20 "LIVESTREAMING: Trick or treat? – Risks and Opportunities from a Brand's point of view", Giorgio Berni, Managing Director APAC, Ganassini Corporate

5:20 - 5:40 "Doing live-streaming through the point of view of a KOL" Angelina Saiyi Li, Founder/ CEO of LYRRA CITIC Bank, TV hostess of PPTV (, Online streaming KOL

5:40 - 6:00 Q&A and Conclusion


Online & Offline (CICC Beijing / EU SME Centre Office)
Room 021, Unit 2, Sanlitun Diplomatic Residence Compound 3, Workers Stadium North Road,

Chaoyang District, 100027
北京市朝阳区工人体育场北路1号三里屯外交公寓3号楼2单元021号公寓 – 100027

Beijing, China

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