Seminar event - McKinsey & Company: Consumers Choice and Brand Awakening in China

Crafted in Italy with love for life's most memorable moments. Since 1912.

Poltrona Frau is one of the top Italian furniture brands, founded in 1912. Under the leadership of its founder Renzo Frau, its contemporary design and craftsmanship have gradually become a precious world heritage, leading the way in the home furnishing industry as royal furniture. From masterpieces to the latest collections, Poltrona Frau collaborates with leading international designers and world-class architects to interpret the contemporary Italian home style that has gained worldwide attention, bearing witness to the excellence of Italian design. Leather is the soul of Poltrona Frau -- the unique Pelle Frau® leather is highly contemporary while retaining its natural softness. For the brand's 110th anniversary, Poltrona Frau has launched Pelle Frau® Impact Less leather, which is tanned with sustainable chrome-free ingredients and emphasizes the brand's further commitment towards sustainability. Poltrona Frau's expert approach to leather and its attention to quality and details has been recognized beyond the world of furniture design, creating interiors for cars, airlines, yachts and countless world's most important high-end luxury projects. From Ferrari limousines, Singapore Airlines first class and Ferretti Yachts to the European Parliament building in Strasbourg and the Opera House in Rome, understated Italian luxury and elegance is evident everywhere.