China Italy Chamber of Commerce

The China-Italy Chamber of Commerce (CICC) is the only business organization recognised by both the Italian Government (Ministry of Economic Development, MiSE) and People’s Republic of China (Ministry of Civil Affairs, MoCA) that aims to boost the internationalization and settlement of Italian business and to promote the “Made in Italy” in the PRC.

Established in 1991, CICC has now offices in Beijing, Chongqing, Guangzhou, Shanghai and Suzhou. The CICC Members (575 in 2016) represent the Italian business community such as public-invested and multinational corporations, small and medium-sized enterprises (both manufacturing and commercial), service companies etc.

To companies settled in China and those with on-going business within the Chinese market, the CICC offers informative, training and business networking opportunities. Besides, the CICC qualifies itself as a voicing platform for them to share topics of common interest. To companies interested in strengthening their business in China, the CICC offers consultancy, assistance and marketing services.

The established network together with the institutional endorsement provided the CICC with the opportunities to organise several activities boosting private businesses. b2b, institutional and business missions, participation to fairs both in China and in Italy, networking events, gala dinners, awarding ceremonies, culinary events, concerts, career days, etc.

The CICC’s work is about: deep understanding of the Chinese market, thanks to CICC rooted relationship with the business community and the local institutions; open dialogue and interaction with companies, being CICC itself a network of professionals; efficacy and efficiency, a must-have for a no-profit organization facing competition in providing qualified and affordable services.

This is a past event. Registration is closed. View other China-Italy Chamber of Commerce events.

Event Details

Dear Members and Friends of CICC,

The China-Italy Chamber of Commerce (CICC), in cooperation with the Swiss Chinese Chamber of Commerce in China (SwissCham China), are delighted to invite you to the event:

The edge between Online and Offline

China retail focus

In disruptive times, strategies evolve or brands get swiped away. In B2C, shift to digital has recently accelerated. Where to? Will it all be digital? Emotions revenge, or algorithms "to the moon and back.

Event Details:

  • Date & Time: Thursday, July 16th | 17:00-19:15
  • Venue: Auditorium 10th Floor, Weihai Road 777 | 地址:静安区威海路777号10楼会议室

Ticket Price Online:

  • Members: RMB 50
  • Non-Members: RMB 100

Ticket Price Offline:

  • Member: RMB 200
  • Non Member: RMB 350


  • 17:00-17:30 Registration
  • 17:30-17:40 Opening Remarks
  • 17:40-18:40 Panel discussion and Q&A
  • 18:40-18:45 Closing Remarks
  • 18:45-19:15 Networking Cocktail

Talk with:

  • Mauro De Felip, General Manager Ferrero China
  • Mauro Maggioni, CEO Asia Pacific Golden Goose
  • Alfonso Troisi, Business Executive Officer Greater China Nestlè Nespresso
  • Nicky Wang, Managing Director & Head of Strategy WE Red Bridge

Moderator of the event: Nicky Wang, Managing Director & Head of Strategy WE Red Bridge

Thank you.

Kind regards,


Sponsors and Partners

Online Event - Member

Standard PriceRMB 50

Online Event - Non Member

Standard PriceRMB 100

Offline Event- Member

Standard PriceRMB 200

Offline Event-Non Member

Standard PriceRMB 350