Dear Members and Friends,
The China-Italy Chamber of Commerce is glad to invite you to take part at the Webinar Social Media Marketing in China, which will be held online on the 6th of November.
Starting from a panorama of the Chinese social media, the webinar aims to cover the following topics:
- How digital marketing is an ideal export tool for international brands;
- Why is a cultural mediator useful and how he/she can optimize the digital communication strategy for multinational companies;
- How to leverage social media in Chinese digital environment;
- Tips for setting up an integrated Online to Offline marketing strategy;
- Cases of international companies that successfully entered Chinese market in the digital era;
- What will China's social media ecosystem look like in five to ten years.