With an academic background at Ca’ Foscari University in Venice and Statale University in Milan, in China for about 40 years, she has been involved in small and medium enterprises, operating first in the banking sector and for 29 years in direction consulting.
She directed projects for the IFC, ADB and European Community. She was a consultant for more than 600 Italian small and medium enterprises for development projects in China.
After a Master's Degree in Modern Foreign Languages and Literature at the Naples Oriental Institute, she started her career at the Bank of China in Rome, then moved to the Milan Branch. Then after 6 working years and a Graduation in Piano from the Italian Academy of Music, she decided to switch to a completely different field, the fashion one, in 1999, with Gold Bond Enterprises Ltd., which just started the first contacts with the Max Mara Fashion Group.
She was appointed in 2008 as the (JV) GBMAX Director of the Operations department (covering all the brands in the full price DOS channel), then since 2019 Chief Operation Officer covering the full price DOS in the whole China market, and since last year Chief Strategy Officer and member of the Management Committee of GBMAX Group.
Giada Piccinini joined Greatway Advisory Asia in 2017.
Before joining GWA, she has worked as consultant developing a deep knowledge of corporate matters in China and an extensively expertise in P.R.C. accounting and tax landscape.
Giada assists clients in the areas of corporate structuring, tax planning, accounting, fiscal and financing issues relating to foreign invested enterprises in China and advises clients on tax and internal control matters, customs and international trade.Projects led by Giada include accounting and fiscal due diligence well as mergers and acquisitions support.
Eugenia Valente's academic background includes an Executive MBA in Business Administration and a Master’s degree in Geology/Chemistry sciences, both at the University of Turin. She has more than 20 years of industrial experience in Supply Chain, Distribution, Planning and leadership management and has overseas working experience and cross-culture experience in the global manufacturing industry.
Antonella Viero has worked in fashion and communication for almost 30 years. She began her career in an integrated communication agency, before taking her first steps in fashion at UNITED COLORS OF BENETTON.
Passionate about creativity, branding and communication, she was born in Italy and lived in New York, Paris and Shanghai, gradually enriching her sensitivity to multiculturalism, diversity and social responsibility.