16:45 – 17:00 Registration

17:00 – 17:10 Welcome Remarks
- Federica Viggiani, Deputy Secretary General and Beijing Office Manager, Italian Chamber of Commerce in China
- Davide Follador, Counsellor for IP, investment and market access, EU Delegation to China

17:10- 17:20 Views from Associations
- Background of the Amendment to the Trademark Law - Observations from the Experts at China Trademark Association – Christopher Shen, Vice President, China Trademark Association

17:20 – 17:40 Views from professionals
- Key Changes of the 5th Revision Draft of the Trademark Law: Implications & Strategies for Foreign Companies - Jane Chen, Trademark Attorney, Kangxin Partners
- Trends in Trademark Practice China - Fabio Giacopello, Coordinator, CCIC IP Working Group Coordinator and Managing Partner, Allasya Law & IP

17:40 – 18:00 Q&A

Moderator: Raffaello Girotto, Legal Attache’, Embassy of Italy to the P.R.C.