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Dear Members and Friends,
The China-Italy Chamber of Commerce in collaboration with SwissCham and with the support of Nespresso is delighted to invite you to attend the Seminar:
"Revenue Management: A Best Practice Case from the Hotel Industry"
The hotel landscape in China has changed fundamentally in the last decade. The number of high-end hotels increased considerably in first and second tier cities, leading to a highly competitive market in the industry. In addition, mobile payments, the influence of China specific social media channels and the China distinct younger luxury customer base have created new challenges and play an increasingly important role in the success of the luxury industry. To better understand these recent developments, we have invited two distinguished speakers: Rainer. J. Burkle, who is the Area Vice President, Luxury, Greater China, of Marriott International; and Jennifer Liu, Senior Area Director, Revenue Strategy, Luxury Greater China, of Marriott International.
The following topics will be covered:
- Understand the Foundation of revenue management in the hotel industry
- History
- Supply & demand
- Inventory complexity
- Exploring pricing
- Gain understanding of the intricate world of rooms distribution
- Distribution channels
- Rate parity
- Revenue strategy communication
Kind Regards,
CICC Team
