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Liam Jia (Operations Manager at EU SME Centre)

Liam Jia

Operations Manager at EU SME Centre

Mr. Liam Jia has the past 6 years been advising European businesses on market access and business strategies to China. Solid working experience in project and operations management in the EU context. Experienced speaker and author of publications on a range of topics.

Guillaume Gimonet (COO - Operations Director of Siveco China)

Guillaume Gimonet

COO - Operations Director of Siveco China

Mr. Guillaume Gimonet is a Business and Operations executive who leverages smart technologies to improve industrial assets and infrastructures performance in Asia and on the Belt & Road. His areas of expertise include entrepreneurial leadership, business development and business digital transformation / smart industry. He is fluent in French & English, has obtained an HSK 4 in Chinese and knows the basics in German.

Matias Zubimendi (IP Business Advisor at China IP SME Helpdesk)

Matias Zubimendi

IP Business Advisor at China IP SME Helpdesk

Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.

Jason Jie (Senior Business Development Manager at KRÜGER A/S)

Jason Jie

Senior Business Development Manager at KRÜGER A/S

Mr. Jason Jie has been involved in Wastewater treatment sector for more than 20 years at technical and commercial development, Kruger is the world leading professional engineering & technology environment company based at Denmark.