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ENTERING THE CHINESE MARKET THROUGH THE POWER OF SOCIAL NETWORKS IN CHINA
Cross-Border E-commerce and its opportunities.
In the afternoon of December 18, 2020, the China-Italy Chamber of Commerce (CICC), as a leading partner of the EU SME Centre, is pleased to invite you to an online workshop on Entering the Chinese Market through the power of Social Networks in China. Cross-Border E-commerce and its opportunities.
In a fast-changing global market, one of the biggest challenges for many companies is to expand their business in markets that are very different. This is especially true in China, where a very unique digital environment in terms of platforms, trends, and customer habits often anticipates the global trends.
In this context, a deep knowledge of marketing and communications strategies is an important starting point for a successful strategy. The workshop will therefore give an insight into the global strategies and local marketing related to the digital export, exploring the power of social networks in China as well as their main players, such as KOL, KOC and Daigou.
The Workshop is aimed at small and medium-sized enterprises located in Europe, interested in approaching the Chinese market. During the event, will be presented an overview of the cross border e-commerce, from platforms of choice to modes of importation, and primary points of consideration for brands contemplating an entry into the Chinese market, including the keystones of a successful strategy.
EVENT DETAILS
Date: December 18, 2020
Time: 4:00 PM - 6:00 PM (Beijing time)
The workshop is free of charge
Open to participants: SMEs from EU and COSME countries
Agenda
4
00PM
-
4
05PM
4
05PM
-
4
15PM
4
15PM
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4
35PM
Digital export: Global strategies and local marketing. The power of social networks in China
Stefano Generali, Managing director Intarget China
4
35PM
-
4
55PM
Kol, KOC and daigou: 3 major players in cross border influencer marketing
Ambra Schilliro', Pr and marketing director Social Cloud
4
55PM
-
5
15PM
Digital Export Opportunities in China in 2021
Andrea Fenn, CEO of Fireworks
5
15PM
-
5
35PM
Focus on Cross-Border e-commerce in China
David Ries, Business development Manager at TRIBOO
5
35PM
-
6
00PM
Speakers
STEFANO GENERALI
Managing director of Intarget Business Consulting (Shanghai) Co.Ltd.
More Information
STEFANO
GENERALI
Managing director of Intarget Business Consulting (Shanghai) Co.Ltd.
Stefano has lived in Shanghai for over 10 years where he grew as a marketing and communication professional in the fashion e-commerce sector as Brand Marketing Manager for Chinese and digital companies. Since 2018, he has been Managing Director of intarget China office in charge of developing the Southeast Asia market.
Ambra
Schilliro'
Pr and marketing director of Social Cloud
journalist, Pr and digital marketing expert for the Chinese market. Founder of the Pr and marketing firm Social Cloud in 2013. Listed as expert in the USA Women Media Center, president of the Sicilian association in China, founder of the China fashion group. Still cooperating with italian and American magazine and TV like Vanity Fair and Glamour.
ANDREA FENN
CEO of Fireworks
Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai.
He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.
Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.
DAVID RIES
Business development Manager at TRIBOO
David worked on accounts for Moschino, Alberta Ferretti, Ferrari, Sergio Rossi, Dsquared2, Tecnica, Santa Margherita and ICE Shanghai.
He works as Business Development Manager At Triboo , providing one-stop-solution for E-commerce marketplace store setup &ongoing management - such as on Tmall, Tmall Global, JD.com, JD Worldwide, Kaola, WeChat - Social Media and SEO management.
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