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  • 2:00 PM

    China-Italy Chamber of Commerce F&B working Group members’ meeting (open to F&BWG Members only)

    3:00 PM

    Coffee Break

    3:15 PM

    Silvia Granziero

    Silvia Granziero, account manager Pleiadi Multimedia Communication - “I'm on the market, how to promote my product?Tools and strategies for the ADV on the Chinese Market.”

    3:45 PM

    Michael Tao

    Michael Tao, Founder of Easail - “Successful marketing strategies of market penetration, the case of two famous Italian brands: Barilla and Cirio”.

    4:15 PM

    Silvia Granziero
    Michael Tao
    Pierluigi Turchi

    Q&A Session - Silvia Granziero, account manager Pleiadi Multimedia Communication; Pierluigi Turchi, International sales manager Pleiadi Multimedia Communication; Michael Tao, Founder of Easail

    4:30 PM

    5:00 PM

    Company Visit. Easail, a leading distributor of F&B Italian brands (only offline)

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