Andrea is an award-winning digital strategist and the CEO of Adiacent China, technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian listed digital transformation company with over 2bn EUR in revenue.
He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.
Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.
My major is development economics, international cooperation, and digital business strategies in China.
I develop international projects with a specific focus on business strategies in China, where I founded a digital company, now part of Adiacent – Var Group - Gruppo Sesa (SES.MI), the leading Italian digital transformation company.
I am committed to improving the performance of foreign brands in China through digital solutions with a focus on human and sustainable development.
I like working on projects where integrating e-commerce, marketing, technology, and supply chain solutions leads to business success.
Territory development manager at Medex, one of the biggest processors of honey in Europe and producer of food supplements. I am responsible for developing new markets and expanding sales to existing customers. Covering mostly Europe, the Middle East, and Asia, I detect opportunities, research the potential markets, define potential partners and products portfolio, prepare market analyses, check and implement registration requirements, and prepare and implement strategies to enter the new market. More than 25 years of experience in sales, last 6 years at Medex.
18 years of experience in Freight Forwarding working across various industrial sectors both import and export.
Specialized in pre-analysis, cost estimation and risk assessment of Global Logistics projects of increasing complexity.
After working for 12 years as Country Manager Italy for an international freight forwarding company, now Managing Director at Mint, a company listed amongst the Financial Times European most growing companies 2022 and specialized in the international transport of time and temperature sensitive goods.
Certifications & Expertise:
IATA DGR (Transport of Dangerous Goods by Air)
Temperature Sensitive & Time Critical Logistics
Global Logistics for Life Science
Food & Beverage Logistics