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Andrea Fenn
CEO of Adiacent ChinaAndrea is an award-winning digital strategist and the CEO of Adiacent China, technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian listed digital transformation company with over 2bn EUR in revenue.
He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.
Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.
Alberto Sanseverino
Creative Director of Publicis LuxeBorn as a set of designer for opera and drama theater, Alberto has blended design crafts with the power of narrative to shape campaigns and brand experiences across storytelling, design, digital technology, and social media.
In this eleven years of experience in China market, Alberto has worked as Executive Creative Director for APAX Group and BRANDX.
His work has been recognized with industry awards and published by International magazines.
HE BELIEVES CREATIVITY IS A WAY FOR PEOPLE TO COMMUNICATE