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CICC Intellectual Property Working Group (IPWG) and China SME IP Helpdesk present the Training Program: "IP Protection through Customs". The program is organized in three sessions aimed at proving tools to deal effectively with customs and protect your IP rights in China.

During this session, our experts from the IPWG and the China IP SME Helpdesk will train companies and individuals on trademark, patent and copyright protection through Customs discussing case studies in the Fashion, F&B & Mechanics Industries.

For this last training, we invited IP experts of the fashion house "Prada Group" to share the brand experience in customs protection both in Asia and Europe.


(Beijing Time)

3:30 – 3:50 IP Customs Protection for the F&B and Mechanics, Felice Meli, Partner and Head of Anti-Counterfeiting Operations, Ferrante Intellectual Property

3:50 – 4:00 IP Customs Protection for the Fashion Industry, Giovanni Francesco Casucci, Partner and Intellectual Property Law, EY Italy Law

4:00 - 4:30 Case Study: Prada Group

  • Focus Europe Area - Loretta Gulizzi, IP Specialist, Prada Group
  • Focus Asia Pacific Area - Jojo Wong, Prada Group

4:30 – 5:00Q&A

Moderator: Antonio Lovecchio, Foreign Lawyer at HFG Law & Intellectual Property Law

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