Welcome Remarks
Overview of Chinese Outbound Tourism to Italy and future trends
Cristiano Varotti
Cristiano Varotti, Chief Representative at ENIT- Italian National Tourist Board
Chinese Travelers profile and trends
Alessia Pastori
Chinese Travelers profile and trends, Alessia Pastori, Associate Partner, Head of China Desk at EY Italy
The emerging interest in Agri-food tourism
Tony Ong, CBO at HCG International Travel Group
Gourmet Itinerary and lifestyle in the Italian Region of Toscana
Francesco Bechi
Q&A Session