This is a past event. Registration is closed. View other China-Italy Chamber of Commerce events.

The China-Italy Chamber of Commerce (CCIC) and its Sport and Tourism Working Group (STWG) is glad to invite you to our upcoming webinar: "Chinese Outbound Tourism to Italy: New Trends and Business Opportunities", on Tuesday, May 23rd online via Zoom at 4:00 PM (Beijing Time).


China officially opened its doors to the outside world on January 8th,2023, and completely relaxed its entry and exit policies. Along with the opening of the policy, Chinese enthusiasm for traveling abroad is rekindled.

Before the pandemic, in 2019, Italy was one of the European countries with the highest number of Chinese visitors. Therefore, the recovery of Chinese outbound tourism represents a great opportunity for businesses operating in the tourism sector that must be seized.

How are Italian companies getting ready to welcome Chinese tourists? Who is the Chinese tourist today? And most importantly, are travelers and Chinese travel agencies and tour operators aware of what Italy can offer in terms of hospitality?

The webinar will give an understanding of the current and future trends of Chinese outbound tourism to Italy, the preferences of Chinese travelers and the emerging trend of gourmet tourism.

The webinar will discuss:

- Overview of Chinese outbound tourism to Italy in the post-pandemic era and future trends

- Profile and Preferences of the Chinese Tourist.

- Gourmet Itineraries

- The Toscana Region Case Study.

Sponsors and Partners