Agenda ⇽ Italian Brands Growing in China: The Lavazza Case Study | China-Italy Chamber of Commerce(CICC) on Glue Up

This is a past event. Registration is closed. View other China-Italy Chamber of Commerce events.

Thursday, March 3, 2022 6:00^PM to 7:20^PM

6:00^PM - 6:15^PM

Welcoming Remarks

6:15^PM - 6:35^PM

“Lavazza in China: 127 years of innovation”
Pietro Luigi Ghigo

PG
Pietro Luigi Ghigo
Head of Commercial at YiBai

6:35^PM - 6:55^PM

“The Management of Intellectual Property Rights while Expanding on the Chinese Market”
Simona Musso•Marco Braida

SM
Simona Musso
Group General Counsel at Luigi Lavazza S.p.A.
MB
Marco Braida
International Business & IP – Legal Director of Luigi Lavazza S.p.A.

6:55^PM - 7:20^PM

Q&A