Speakers ⇽ Italian Brands Growing in China: The Lavazza Case Study | China-Italy Chamber of Commerce(CICC) on Glue Up

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Pietro Luigi Ghigo

Head of Commercial at YiBai

“Lavazza in China: 127 years of innovation”

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Simona Musso

Group General Counsel at Luigi Lavazza S.p.A.

“The Management of Intellectual Property Rights while Expanding on the Chinese Market”

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Marco Braida

International Business & IP – Legal Director of Luigi Lavazza S.p.A.

“The Management of Intellectual Property Rights while Expanding on the Chinese Market”