Speakers ⇽ Italian Brands Growing in China: The Lavazza Case Study | China-Italy Chamber of Commerce(CICC) on Glue Up

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PG

Pietro Luigi Ghigo

Head of Commercial at YiBai

“Lavazza in China: 127 years of innovation”

SM

Simona Musso

Group General Counsel at Luigi Lavazza S.p.A.

“The Management of Intellectual Property Rights while Expanding on the Chinese Market”

MB

Marco Braida

International Business & IP – Legal Director of Luigi Lavazza S.p.A.

“The Management of Intellectual Property Rights while Expanding on the Chinese Market”