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The China-Italy Chamber of Commerce (CICC), together with our Quality Council (QC), is pleased to invite you to join the webinar series "Entering China through Digital".

The four-session course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world's biggest consumer market, China.

To enter China in 2022 means to master the use of e-commerce and digital marketing.

The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.


Session one: Intro to China - Why the world's biggest market is also the hardest to understand – June 22nd

Session two: China Digital Business - How to plan a China entry strategy through digital in 2022 – June 29th

Session three: Marketing in China - Content and influence and how to use them to sell – July 13th

Session four:E-commerce in China - Platforms, marketplaces, and their peculiarities – July 20th

#4 E-commerce in China - Platforms, marketplaces, and their peculiarities

During the last session, our speakers will be focus on the E-Commerce and all the relative aspects.


Date: Wednesday, July 20th 2022

Time: 4:00 - 6:00 pm (Beijing Time)

Method: Online Via Zoom

Language: English

Event fee: Free of charge (CICC Members) / 120 RMB (Non-Members)

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