The program of the course:

 

  • Session one: Intro to China -Why the world's biggest market is also the hardest to understand - FEB 23
  • Session two: Intro to China- How to plan a China entry strategy through digital in 2022
  • Session three: E-commerce in China - Platforms, marketplaces and their peculiarities
  • Session four - Marketing in China - Content and influence and how to use it to sell

 

In session one, Mr. Andrea Fenn, co-CEO of Adiacent China, Antonio Colaci Vintani,Director of Digital Unit Value Partners Hong Kong, and Josephine Wong, Vice President of Permira Advisers, will introduce China and its latest trends as a first step to plan a successful entry strategy into China in 2022.