Andrea is an award-winning digital strategist and the CEO of Adiacent China, technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian listed digital transformation company with over 2bn EUR in revenue.
He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.
Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.
8 years+ experience on digital marketing & E-commerce business for fashion & luxury brands in China marketing, from 0-1 setup to 1-N business and omni-channel extension.
10 years’ experience dedicated in fashion industry, covering functions from wholesale, ecom-merce, digital and crm. Served New York top fashion showroom, over 100 designer luxury labels, 3 years of entrepreneurship, and Tmall Fashion luxury sector before joining Golden Goose at 2020. Ever since joining Golden Goose, started up e-commerce and crm functions of the brand in Apac from 0-1. Currently directly managing ec channels including Tmall, JD, Wechat and Red.
Fabio Giacopello is senior partner at HFG Law & Intellectual Property. He’s been widely recognized as one of the most valuable intellectual property practitioners in China.
Fabio has substantive experience in trademark portfolio management, trademark disputes and litigations and enforcement, anti-counterfeiting, technology transfer, patent and trade secret litigations, arbitrations, commercial and corporate transactions.
Among others recognitions, Fabio has been nominated “Recommended lawyer” by Legal500, “Winner of Client Choice Award – Trademarks (China)” by ILO, “IP Star” by Managing Intellectual Property, “Notable practitioner” by Chamber and Partners, “Leading practitioner” by WIPR, “Expert in the trademark category” by Asia IP.