The China-Italy Chamber of Commerce (CICC), together with our Quality Council (QC), is pleased to invite you to join the webinar series "Entering China through Digital".
The four-session course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world's biggest consumer market, China.
To enter China in 2022 means to master the use of e-commerce and digital marketing.
The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.
PROGRAM OF THE COURSE
• Session one:Intro to China - Why the world's biggest market is also the hardest to understand – June 22nd
• Session two: China Digital Business - How to plan a China entry strategy through digital in 2022 – June 29th
• Session three: Marketing in China - Content and influence and how to use them to sell – July 13th
• Session four: E-commerce in China - Platforms, marketplaces, and their peculiarities – July 20th
#3 Marketing in China - Content and influence and how to use them to sell
During the third session, our speakers will be focus on the digital marketing and legal and IP prospects in China.
Date: Wednesday, July 13th 2022
Time: 4:00 - 6:00 pm (Beijing Time)
Method: Online Via Zoom
Event fee: Free of charge (CICC Members) / 120 RMB (Non-Members)
Co-CEO of Adiacent China
General Manager at Eastant Communication & Events
Global Ecommerce Manager at Alfaparf Group
Regional Head of Legal at OTB GROUP