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Andrea Fenn (Co-CEO of Adiacent China)

Andrea Fenn

Co-CEO of Adiacent China

Andrea is an award-winning digital strategist and the CEO of Adiacent China, technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian listed digital transformation company with over 2bn EUR in revenue.
He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.
Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

Anna Gai (General Manager at Eastant Communication & Events)

Anna Gai

General Manager at Eastant Communication & Events

Anna Gai since December 2021 is covering the position of General Manager of Eastant Communications & Events, Shanghai.
In her career in China, she has been working as project manager for Alfa Romeo Automotive Shanghai in the PR and MKT department as event manager and coordinator of MKT and co-branding activities with Italian Brands.
In China since 2011, in the past she has covered the position of Sales Manager of Italian wine company as experienced Sommelier in charge for sales, marketing, business development, event organization, CRM and customer care, accounting, wine trainings.
Having covered multiple projects in cultural and event business in Italy, including Automotive merchandising for Fiat Lancia, Anna came to China as project manager for Dentsu China, advertising agency (2011 Guangzhou Motor show, Shanghai Motor show 2012, Beijing Motor show 2013, 500 by Gucci China Launch, BTL and ATL activities, Ad Campaigns).

Andrea Vigano' (Global Ecommerce Manager at Alfaparf Group)

Andrea Vigano'

Global Ecommerce Manager at Alfaparf Group

Specialized in Ecommerce, Digital industry and Business Development.
Innovative and customer-centric view of business with a startup mindset. Strong international exposure, analytical and interpersonal skills.
Main skills: Online ADV; Omni Channel Strategy; Project Manager; CRM; Budgeting; Business Development; P&L; MKT Automation.
Passionate about business in Asia and lived in Singapore for work in the past.

Elle Hu (Regional Head of Legal at OTB GROUP)

Elle Hu

Regional Head of Legal at OTB GROUP

Over 15 years solid experiences in legal private practice and in-house, with a demonstrated focus on luxury and retailing industry including LV, Zegna and OTB Group.