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Welcome speech
Andrea Fenn

By the moderator of the course Andrea Fenn, co-CEO Adiacent China

  • Andrea Fenn (Co-CEO of Adiacent China)

    Andrea Fenn

    Co-CEO of Adiacent China
Marketing in China • Content and influence and how to use them to sell
Anna Gai

With Anna Gai, General Manager of Eastant Communications & Events agency

  • Anna Gai (General Manager at Eastant Communication & Events)

    Anna Gai

    General Manager at Eastant Communication & Events
Using digital marketing to succeed in China
Andrea Vigano'

With Andrea Vigano’, Global Ecommerce Manager at Alfaparf

  • Andrea Vigano' (Global Ecommerce Manager at Alfaparf Group)

    Andrea Vigano'

    Global Ecommerce Manager at Alfaparf Group
Advertising compliance for Digital Marketing
Elle Hu

With Elle Hu, Regional Head of Legal, OTB Group

  • Elle Hu (Regional Head of Legal at OTB GROUP)

    Elle Hu

    Regional Head of Legal at OTB GROUP
Q&A session